New State of the Art Fitness Facility

We successfully helped a Veteran owned business achieve planning permission contrary to planning policy.

Planning Permission for New Community Facilities

The Brief

Atlas Planning Group were instructed to prepare and submit a planning application to Wiltshire Council for a state of the art facility for Veteran-owned organisation, HR4K at Solstice Park, Amesbury.

The proposed facility would provide a gym, wide range of licensed fitness classes, café and physiotherapy and counselling space, allowing HR4K to improve the lives of the local military and civilian communities.

As the wider Solstice Park area is an allocated employment site (‘B’ use classes only) and ‘out of centre’ in retail planning terms, the proposals were contrary to planning policy.

Our Solution

As part of our Planning Statement we prepared a comprehensive Sequential Test and Retail Impact Assessment to justify the site’s ‘out-of-centre’ location and to discount any other possible sites that would be in a more preferable location in terms of the planning policy.

Further to this, we also presented evidence to justify the unique development on an allocated employment site, including the historical marketing background and a comparison between the levels of employment that would be generated by HR4K in comparison to a policy compliant B1, B2 or B8 use.

Working collaboratively with external consultants and Officers at Wiltshire Council we were also able to overcome a highways objection in relation to the amount of proposed parking, with fell below Wiltshire’s adopted parking standards.

New State of the Art Fitness Facility
New State of the Art Fitness Facility
New State of the Art Fitness Facility

Project Success

The application was successfully granted Planning Permission and HR4K’s custom facility is due to be built shortly, with opening expected to follow later in 2020.


Client: HR4K
LPA: Wiltshire Council


Zoe Wilkinson
Senior Planner

t: +44 (0)1722 638 008
Email Zoe


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